Bringing colleagues together through fast-paced networking, conversation and friendly competition.
At a major sales conference in Amsterdam, SPARK was used to create an energising shared experience that encouraged delegates to step outside their usual circles, meet new colleagues and build connections across the wider sales community.
The Challenge
Sales conferences bring people together from different teams, markets and locations, but simply putting everyone in the same room doesn't guarantee they'll connect.
The objective was to create an activity that would quickly break down barriers and encourage delegates to interact with people beyond the colleagues they already knew. It also needed to work within the conference environment, require minimal setup for participants and maintain the energy of the wider event.
The Experience
Delegates joined SPARK directly from their smartphones by scanning a QR code, with no app to download.
Once the experience began, participants were matched one-to-one with other delegates and challenged to find their partner and complete a series of short activities together.
As the rounds progressed, the matches changed, giving participants a natural reason to move around the room and connect with different people. A mix of conversation prompts, trivia, business-related questions, creative activities and challenges kept the experience varied while friendly competition added to the energy.
Rather than traditional networking, where people often gravitate towards those they already know, SPARK gave everyone a reason to approach someone new.
The Impact
In a short space of time, delegates made multiple new connections across the sales community, exchanged knowledge and interacted with colleagues they might otherwise never have met during the conference.
The format created plenty of conversation, movement and energy while remaining simple for participants to access and understand.
SPARK helped turn networking into a shared experience – creating new connections during the event and making it easier for conversations and relationships to continue afterwards.
Key Outcomes
- New Connections - Encouraged delegates to meet and interact with colleagues outside their existing networks.
- Stronger Networks - Created opportunities for connections across teams, markets and locations.
- Knowledge Sharing - Provided a relaxed environment for participants to exchange ideas and organisational knowledge.
- Conference Engagement - Added an interactive, high-energy element to the conference programme.
- Inclusive Participation - Gave every participant a clear reason to approach, meet and engage with someone new.
